Basically, you need to create one email draft, but you can customize some of them based on the customer segment you're sending to. Customers feel special because they deliver relevant information and offers directly to their inbox. You can use dynamic content in your email based on the various data points you may have collected.
For example, you can ghost mannequin effect dynamically change the content of your email based on gender, location, preferences, past purchases, weather, loyalty program status, and many other parameters. Let's look at some examples of real dynamic content. Free Bonus Downloads: Learn from these 7 highly successful cold emails and implement the same strategy to increase your own response rate and conversions.
Click here to download for free now! We've helped Fortune 500 companies, venture-backed start-ups, and companies like you grow faster . Get free consultation Example: Adidas If you're a fashion retailer, you don't want to recommend the latest baby collections to millennials and the elderly. Adidas follows the same principles and uses dynamic content in email to display female apparel recommendations to female subscribers and male apparel recommendations to male subscribers.