Origin of TikTok is in the videos that lip-sync to a well-known song, and to a certain extent that trend has been transferred to Reels. The Instagram algorithm takes music into account, so using a theme that is trending can work in your fav our. But if this type of audio doesn't fit your content, don't worry, you can also use your own voice. Be careful with audio uploaded by a user that contains commercial themes, as that user may not have the rights to upload it, and if Instagram detects that you have used copyrighted music,
they may remove it and leave your Reels without sound. 6) Join the trends You already know that in social networks, the trends of the moment have a Clipping Path strong influence on virality. Suddenly, a certain type of content is trending and seen everywhere. I recommend that you always be up to date with these types of trends and take advantage of them to create more viral Reels, but always paying attention to two key issues: Look for trends that fit your brand, both by theme and by tone and style. It is true that in social networks you can (and should) adopt a more
casual way of communicating than in other channels, but it is not worth sacrificing your identity in exchange for visibility. Try to find ways to flip the trend and bring a surprising plot twist. If not, it is very likely that your Reels will end up getting lost in a sea of similar content. 7) Share your Reels If you want your Instagram Reels to go viral, you are responsible for giving them the first push. So it's not just about creating the perfect content, it's also about optimizing your outreach strategy to get off to a good start and get lots of views right after publishing.