Email would you rather open? Commercial writing is different from throwing discounts in writing. 5. KPIs Determine on the basis of which parameters you can measure your success. Opens, clicks, forwards. Do you want to know how many parties visit a landing page based on your e-mail and request a quote or make a purchase? Then add a UTM code. To measure to know. Tip : if you have time left, build a dashboard for your colleagues.
Data that you find very interesting may be Executive List slightly less pleasant for your colleagues to digest. It's time! Testing, testing, testing. and measuring As DJ Jean would say, get ready 4 the launch . Sorry, generation thing. But your campaign can go live. Is it perfect now? Unfortunately not. The first well-thought-out campaign with a 100% score has yet to be invented. Therefore, always opt for a good A/B test and start small. After this test you can scale up with peace of mind.
If you use direct mail it's in your best interest to get as much of it opened and read as possible. You may have spent a small fortune on the copy writing and the expensively printed brochure, but if you don't ensure that as many packs are opened and read as possible, then both copy and brochure are wasted. There are two main schools of thought on how to avoid being binned. The first is to use disguise, and the second to use persuasion.