The sinking market is a more mass market, a trillion-level market. However, the sinking of most brands has stopped in counties and towns, and the rural market has not been truly broken down. "If the manufacturer goes to the village to promote it, the cost is relatively high. At most, it is very good to go to the county seat. However, there are 600 villages around a county seat, and each village has various situations. Even in the county seat, it may not be possible to go to the village." Hu Wei, founder of Cuncunle, said so. According to data from the National Bureau of Statistics, in 2018, the resident
population in cities and towns in mainland China exceeded 800 million, and the resident population in rural areas exceeded 500 million. However, most of the so-called sinking has detected a population of 800 million in urban areas, and a population of 500 million in rural areas is still a "difficult to touch" area. When the 800 million urban population is gradually penetrated, the next step is to reach a further 500 million rural population, which has become a new match point for Internet giants. Who moved the villagers' walls?