CTA button placement are recommended: To the center: perhaps the most used form in various web pages. It is recommended to use it when the website is not saturated, that is, it does not have other elements that can distract the user from making the conversion. At the top and bottom of your website – The CTA can also be effective if placed on both sides of your website. It is recommended to keep it fixed, since in this way, no matter where the user navigates on our site, he can easily locate it to perform the desired action. Designing the
CTA button As we briefly mentioned at the beginning, the CTA button must have a design that allows it to be differentiated from the rest of the elements on your website. Therefore, it is important to take into account the recommendations that the experts have to fax number list say regarding these conversion elements. Give a touch of realism as much as possible: This means giving the CTA button the shape of a real one, as close as possible. For this they recommend using gradients, shadows and rounded corners to give it a 3D design; that is, the closest thing to a button in real life,
since in this way they will know how it works. Contrasting colors: this is something that we mentioned in the first lines but it is worth remembering. By using a color that allows us to differentiate the CTA button from the rest of our site, we make it easy for the user to recognize it. It is recommended that the text of the button be contrasting to the background color, since it allows to increase the percentage of visibility. Use an appropriate size: not too small not too big.